A study by researchers at the University of California, Yale, and Facebook has found that moods can spread virally through social media sites such as Facebook.
Using data from millions of Facebook users, the researchers examined the impact of rainy days.
They found that for every one person directly affected by rain, one to two others would also feel the impact.
The study was published in online scientific journal Plos One.
“What people feel and say in one place may spread to many parts of the globe on the very same day,” wrote the report’s authors.
They added the data suggests that “online social networks may magnify the intensity of global emotional synchrony”.
Positive spreads faster
Researchers have long known that emotions can be spread through people via face-to-face interaction, but the new frontier is to examine whether the effect translates to social media interactions.
The researchers – some of whom were Facebook employees at the time the research was carried out – analysed the emotional content of billions of updates posted to Facebook between January 2009 and March 2012.
To test whether emotions spread, they looked at how updates changed when it rained.
They found that negative Facebook posts increased by 1.16% and positive posts decreased by 1.19% in response to gloomy weather.
They then looked at the posts of people who were friends with those impacted by rain, but who lived in cities where the weather was not necessarily as bad.
The result? Every sad post generated an extra 1.29 more negative posts than normal among people’s friends.
Surprisingly, every happy post had an even stronger impact: if a user posted an upbeat statement, an extra 1.75 positive posts were generated.
“These results imply that emotions themselves might ripple through social networks to generate large-scale synchrony that gives rise to clusters of happy and unhappy individuals,” wrote the authors of the report.
“New technologies online may be increasing this synchrony by giving people more avenues to express themselves to a wider range of social contacts,” they said.
On reading the press release title: “Would Definitely Marry Sunny: Tusshar”, the mind first reeled in the split second it took to reject the better known ‘Sunny’s – Gavaskar and Deol — till the ‘Leone’ penny dropped. And then, one threw back one’s head and laughed out loud! For, the release, pushing the film Shootout At Wadala said Tusshar Kapoor is flawed by Sunny’s charm and charisma. I sincerely hope they meant ‘floored’; else, go see a doctor, Tusshar!
And while — going by the rules or the lack thereof for pushing feature films — all’s fair in filmi PR, the headline is misleading because nowhere in the body copy does Tusshar say he would marry Sunny Leone.
And another typo — or rather the apparently inadvertant omission of a word in a sentence – makes the following reading: ‘When Tusshar was asked about Sunny’s performance in ‘Laila’, he said, “She has stolen my (word missing) through this performance.” Hmmm…
OK, enough already. Here’s the release in its entirety:
Would definitely marry Sunny: Tusshar
Adding to the list of fans of the bold and beautiful actress Sunny Leone, Tussharkapoor is flawed by her charm and charisma.
On the launch of the song ‘Laila’ from Shootout at Wadala, when asked if Tusshar would like his life partner to be a reflection of Sunny, he said, “Why not! She is beautiful, confident, talented and has her way with words. It is rare to find a combination of beauty with brains! But unfortunately I am not that lucky.”
When Tusshar was asked about Sunny’s performance in ‘Laila’, he said “She has stolen my through this performance.”
“I want my Mr. Perfect to be smart, funny, and most importantly be able to carry out conversations. He should be supportive in helping me strike a balance between my hectic schedule and personal life. And I am lucky that I have already found him”, says Sunny Leone when asked about the love of her life.
Sunny and Tusshar are busy with the promotions of Balaji Motion Pictures’ Shootout at Wadala, directed by Sanjay Gupta, which is releasing worldwide on May 1st, 2013.
Here’s a very small short video of Laila. Never mind the hilarity in the release — I’m sure everyone will want to catch this film, coming as it is from Balaji. If it has a good script — which one’s sure it will since it’s a Balaji film — then with Sanjay Gupta directing it, there will be some solid style too. Will look forward to it.
This is really thought-provoking. Not an original piece, and received as a mail forward, but I’d want my friends to read it, hence…
(To women) Please take time to ponder…..
(To men) Just enjoy the story…
Young King Arthur was ambushed and imprisoned by the monarch of a neighboring kingdom..
The monarch could have killed him but was moved by Arthur’s youth and ideals. So, the monarch offered him his freedom, as long as he could answer a very difficult question. Arthur would have a year to figure out the answer and, if after a year, he still had no answer, he would be put to death.
The question was: *What do women really want? *
Such a question would perplex even the most knowledgeable man. And to young Arthur, it seemed an impossible query. But, since it was better than death, he accepted the monarch’s proposition to have an answer by year’s end.
He returned to his kingdom and began to poll everyone: the princess, the priests, the wise men, and
even the court jester. He spoke with everyone, but no one could give him a satisfactory answer.
Many people advised him to consult the old witch, for only she would have the answer. But the price would be high as the witch was famous throughout the kingdom for the exorbitant prices she charged.
The last day of the year arrived and Arthur had no choice but to talk to the witch. She agreed to answer the question, but first he would have to agree to her price.
The old witch wanted to marry Sir Lancelot, the most noble of the Knights of the Round Table, and Arthur’s closest friend! Young Arthur was horrified.
She was hunch-backed and hideous, had only one tooth, smelled like sewage, made obscene noises, etc.
He had never encountered such a repugnant creature in all his life.. He refused to force his friend to marry her and endure such a terrible burden.
Lancelot, having learnt of the proposal, spoke with Arthur. He said nothing was too big of a sacrifice compared to Arthur’s life. And the reservation of the Round Table. Hence, a wedding was proclaimed and the witch answered.
Arthur’s question thus: ‘What a woman really wants?’
She said, ‘A woman wants to be in charge of her own life.’
Everyone in the kingdom instantly knew that the witch had uttered a great truth, and that Arthur’s life would be spared. And so it was. The neighboring monarch granted Arthur his freedom. And Lancelot and the witch had a wonderful wedding.
The honeymoon hour approached and, Lancelot, steeling himself for a horrific experience, entered the bedroom. But, what a sight awaited him.
The most beautiful woman he had ever seen was sitting by the bed.
The astounded Lancelot asked what had happened. The beauty replied that since he had
been so kind to her when she appeared as a witch, she would henceforth become her horrible and deformed self only half the time, and be the beautiful maiden the other half.
‘Which would you prefer?’ She asked him. ‘Beautiful during the day ….
or at night?’
Lancelot pondered the predicament.
During the day he could have a beautiful woman to show off to his friends, but at night, in the privacy of his castle, an old witch!
Would he prefer having a hideous witch during the day?
But by night a beautiful woman for him to enjoy wondrous moments with?
(If you are a man reading this…) What would YOUR choice be?
(If you are a woman reading this…) What would YOUR MAN’S choice be?
And Lancelot’s choice is given below…
BUT… please make
YOUR choice first before you scroll down below…
Knowing the answer the witch gave to Arthur for his question, Sir Lancelot said that he would allow HER to make the choice herself.
Upon hearing this, she announced that she would be beautiful all the time..
Because, he had respected her enough to let her be in charge of her own life.
Now… what is the moral to this story?
. The moral is…
1) There is ‘witch’ in every woman, no matter how beautiful she is !
2) If you don’t let a woman have her own way, things are going to get ugly !
So, be careful how you treat a woman and always remember: * IT IS EITHER ‘ HER WAY ‘ OR IT IS ‘ NO WAY ‘ !!
Who wants Poonam Pandey’s bikini? It’s “up for grabs”, says a hilarious press release! Some PR advice, this!12 Feb
How is a non-star’s bikini “a piece of stardom?”
“Poonam Panday’s bikini up for grabs” … “for all those die hard fans of Poonam Pandey, here is the chance of a lifetime to grab a piece of stardom”.
What a ridiculous PR ‘idea’, this!
Starlet Poonam Pandey who threatened to shed her clothes riding on cricket fever, is now giving away the bikini she wore during the ‘steamy’ scenes in her forthcoming film. She expects some desperate idiot will huff and puff to tweet something about the film to lay his hands on the said tiny piece of attire she wore.
And — oh my sainted aunt! — the poor thing believes the bikini will be seen as “a gift of love” from her, and says she’s doing this as she “wanted to make this Valentine’s Day special for them (the fans).”
Anyway, here’s release for the cheap trick, in its entirety. If you’re planning to try and “grab” said “piece of stardom”, I wanna know.
What Film PR has been reduced to!
Sample, right here:
“Poonam Pandey’s bikini up for grabs, this Valentine’s Day”
“This Valentine’s Day promises to be the best day of the year for fans of actor Poonam Pandey. The bindaas Mumbai gal, who is making her Bollywood debut with Nasha, has decided to spread the Nasha to all her fans. Ahead of Valentine’s Day, the day of love across the planet, Poonam has launched a contest through her twitter handle @ipoonampandey under the hashtag #grabNASHAbikini The best tweet under this hashtag will be rewarded the chance of a lifetime – to possess the bikini suit worn by Poonam Pandey in her debut film Nasha. Not to forget, that most of the steamy scenes in Nasha were shot in this bikini.
Poonam Pandey said, “I love my fans very much and I wanted to make this Valentine’s Day special for them.”
“One lucky winner will have the bikini suit that I wore in the film, Nasha, as a gift of love from me,” added Poonam
So for all those die hard fans of Poonam Pandey, here is the chance of a lifetime to grab a piece of stardom.”